The magainze's "Hollywood Hair Application" has caught on. Users have uploaded 1.7 million of their personal photos to the application, which let’s them see what they might look like with popular celebrity hairstyles - such as Katie Holmes’ much-discussed bob.
To date, users have conducted 40 million “try-ons” with the application – which last month became available on Facebook as well. That application has already been installed on over 200,000 Facebook profiles.
InStyle is also planning to launch a weekly, celebrity-related video series sometime in the fourth quarter, after the recent success of a content initiative which drove readers to InStyle.com to view original video material.